Why is Cove a subscription service? October 28, 2021 14:07 Updated Follow Cove is a subscription service because we want to ensure you never run out of your migraine treatment when you need it. Related articles How much does Cove cost? How do I cancel my Cove subscription? Can I use insurance to pay for Cove? How do I approve my treatment plan? What Botox® alternatives can I get from home during COVID-19?